Table of Spice
Table of Spice
The Table of Spice is a food blog run by Sweta Patel. With simple, diverse recipes, The Table of Spice aims to bring more joy to the kitchen.
Sweta wanted to revamp The Table of Spice brand and website to optimize for Google and extend the brand into a cookbook and product line.
What we did
Brand Strategy
Explored and defined brand values
Developed mission statement
Created two distinct ideal audience personas
Identified common values between brand and target audience
Outlined brand positioning for cookbook and future product line
Created a custom brand voice chart
Detailed visual brand identity using a moodboard
Regular one-on-one meetings to execute brand strategy on social media, website, and through strategic brand partnerships
Blog Copywriting Retainer
Monthly blog writing for recipe blog including original and sponsored content
Ongoing historical optimization to refresh old blogs
Create a custom editorial calendar
Extensive keyword research and SEO best practices implementation
Regular meetings to discuss following month’s blog content strategy
Sweta Patel, Food Blogger & Founder of The Table of Spice
“Before I reached out to Kavya, my brand was lacking a voice and a new look. As easy as it may sound to incorporate that into your "brand" it really wasn't because I was a little unclear about what I wanted and how I wanted to go about things. [Working with her] made me feel like a whole new woman, I was extremely happy Kavya was able to listen and learn about my brand and help me move forward with it in ways I couldn't imagine. She was very professional but also down to earth and very upstanding about my wants and needs for the brand.
If anyone is looking for brand strategy and how to move forward/grow your business and brand, I highly recommend Kavya! She not only knows the ins and outs of marketing, content writing, and re-branding but she also has amazing packages that will fit your brand needs!”
