Content Strategy

• Q&A-style session to understand Instagram strategy

• Prioritized personal social media content goals

• Mapped out a month’s worth of content according to custom brand strategy

• Explored and defined digital brand goals

• Developed mission statement

• Built out custom content lifecycle and process

• Identified content pillars in alignment with ideal audience

• Outlined brand positioning for future go-to market strategy

Email Copywriting

• Crafted copy for newsletter welcome sequence

• Competitive analysis of e-commerce nurture campaigns

• Email sign-up landing page copy and content strategy

Brand Voice Strategy

• Conducted competitive analysis to ensure a distinguished voice

• Defined core brand values based on questionnaire and conversations with the founder

• Developed a purpose-driven mission statement

• Created a custom brand voice chart to lay out tone and messaging strategy

Website Copy

• Conducted competitive analysis to establish industry best practices per web page

• Identified goals and emotions of each web page

• Used robust questionnaire to align content with the client’s needs

• Crafted on-brand, action-oriented copy to increase conversions and dwell time

• Used SEO principles, including keyword research and page meta descriptions, to maximize reach