BESIDA

BESIDA

Besida is an Afrocentric women's clothing brand based in the United States. Its products are unique and handmade in Benin City, Nigeria using fair trade values.

Besida needed magnetic, artful copy that emotionally connected the diaspora to the brand.

What we did

Brand Voice Strategy

  • Conducted competitive analysis to ensure a distinguished voice

  • Defined core brand values based on content audit and conversations with the founder

  • Developed a story-forward mission statement

  • Created a custom brand voice chart to lay out tone and messaging strategy

Website Copywriting

  • Conducted competitive analysis to establish industry best practices per web page

  • Collaborated with web designers to create a content strategy

  • Identified goals and emotions of each web page

  • Used robust questionnaire to align content with the client’s needs

  • Crafted on-brand, action-oriented copy to increase conversions and dwell time

  • Used SEO principles, including keyword research and page meta descriptions, to maximize reach

  • Original Besida About page

    BEFORE

    The original About page featured a lot of historical context and background that created a textbook-esque picture of Africa and Nigeria.

  • Updated Besida About page after working with Kavya

    AFTER

    After extensive brand voice strategy, we wove in a poetic voice to bring the About page to life, emphasizing the connection between the “homelands” of Africa and wherever a potential customer may be reading from.

Sophia Danner-Okotie, CEO & Founder of Besida

“You never cease to blow my mind! The copy is amazing and my favorite script so far. Reading it made me fall deeper in love with what we do. I felt so good reading what you wrote, and that's exactly how I want my customers to feel when browsing. Thanks for pouring your heart into it. Thank you!!”

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