Digital marketer Kavya Sebastian sitting on a stone bench in Seaport Boston, MA

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THIS
isn’t MARKETING 101

I've spent 6+ years and 300+ client projects learning what actually moves a brand forward – and what's just noise. This is where I write it down: real opinions, real patterns, real stories pulled straight from the work. Whether you're deciding if we're a fit or just here for the writing, this is the fastest way to see how I actually think.

Copywriting

The Future of Content Creation: Artificial Intelligence (AI) vs. Copywriters

AI tools like ChatGPT, copy.ai, and more are taking the world by storm. It is arguably the most innovative, society-changing invention since, well, the internet.
Many business owners are wondering what the future of content creation looks like with AI and copywriters pitted against each other.Let’s break it down in my latest blog.

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featured blog post

Featured

AI & GEO

The Marketer’s Guide to AI-Powered, Human-Centric Content

AI & GEO

Learn how marketers can master AI prompt engineering to create smarter, human-centered, conversion-driven content.

AI & GEO

Content Strategy

Why You Need a Business Blog in 2027

Content Strategy

Unlock the potential of your business with strategic blogging SEO. Explore my insights on effective business blogging for sustained growth and success.

Content Strategy

9 Reasons a Website for Your Business is Non-Negotiable

Content Strategy

Discover the 9 crucial reasons why a strong website is non-negotiable for your business's online success. Explore the essential benefits of effective website content.

Content Strategy

All Blogs

Kavya Sebastian 5/15/22 Kavya Sebastian 5/15/22

Content Strategist vs. Social Media Manager: What's the Difference?

If you’re looking to establish an online presence and grow a community with original, organic content do you need a Content Strategist or a Social Media Manager? What’s the difference? Let’s break it down.