Digital marketer Kavya Sebastian sitting on a stone bench in Seaport Boston, MA

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THIS
isn’t MARKETING 101

I've spent 6+ years and 300+ client projects learning what actually moves a brand forward – and what's just noise. This is where I write it down: real opinions, real patterns, real stories pulled straight from the work. Whether you're deciding if we're a fit or just here for the writing, this is the fastest way to see how I actually think.


Brand strategist Kavya Sebastian with Boston skyline behind her

Copywriting

The Future of Content Creation: Artificial Intelligence (AI) vs. Copywriters

AI tools like ChatGPT, copy.ai, and more are taking the world by storm. It is arguably the most innovative, society-changing invention since, well, the internet.
Many business owners are wondering what the future of content creation looks like with AI and copywriters pitted against each other.Let’s break it down in my latest blog.

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AI & GEO Kavya Sebastian AI & GEO Kavya Sebastian

How to Optimize Your Content for a Specific Keyword

SEO, or search engine optimization, is one of those areas of digital marketing that sounds a lot more complicated than it actually is. Optimizing your content for search engines is basically just giving it a glow-up so that you can supercharge that content to attract new potential customers to discover your brand.

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