Chachi's Storytime

Chachi's Storytime

A Day of Joy with Daddi Ji by Chachi Storytime

Chachi's Storytime is a Punjabi children’s storybook series aimed at creating a culturally-informed ritual of storytime for kids and parents by providing storybooks that embrace South Asian culture and family life.

Chachi’s Storytime wanted to gain clarity to execute the brand’s vision on social media and beyond.

What we did

Brand Strategy

  • Explored and defined online brand goals

  • Defined core brand values based on brand audit and conversations with the founder

  • Created a custom brand voice chart to lay out tone and messaging strategy

  • Created two distinct, research-backed ideal audience personas

  • Identified content foundations including unique selling proposition, brand mission, and visual aesthetic

It was extremely important to maintain the cultural integrity of the brand while echoing the author’s voice online and in the books. We crafted a 16-page strategy deck to set clear guidelines for the brand’s execution on digital marketing channels.

Navi Bassi, Author of Chachi’s Storytime

“Working with Kavya has been an incredible eye-opener. She's helped me gain focus on what really matters in my brand and given me the tools to stay on path. I would recommend her to anyone who is looking to get clear on their messaging/branding and struggling to create content. Thanks so much Kavya!”

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